Where programmatic advertising actually shows up. Eight surfaces, one auction layer underneath. From the search box to the billboard, each has its own economics, its own catch, and its own reason to exist on a media plan.
Most of these started life as separate disciplines with separate teams. Programmatic quietly wired them onto the same buying rails. The pictures are the easy part. The deep-dives on what each one is good for, what it costs and where the catch sits are on their way.
A short, opinionated read on what's moving in Australian programmatic. Plus the new pieces published. No autoresponders, no funnels, no "exclusive content" gated behind a survey.
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