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ISSUE 001
EST 2026 · MELBOURNE AN INDEPENDENT PUBLICATION
Writing & press / Published elsewhere

Writing & press.

Opinion pieces published across the Australian ad press, on AI, search, the slop problem and the state of the market. Same voice as the rest of this site, just hosted somewhere with a bigger letterhead.

/ As seen in
Mumbrella Campaign Brief B&T AdNews Mi3

The pieces

/ Newest first
The clicks are falling, search is over: Google giveth and takes away Over 200 Indie Agencies Clean Up Aussie Mess Let's Talk: What does the next 12 months of AI actually look like for SMEs? Why the safest career move in advertising is the one that scares you ChatGPT advertising for the local market? How to advertise to teens in the social media age ban What adland is looking for in 2026 The ad industry is flying blind: why marketers must fight back against the black-box platforms AI Mode's dark zero-click future and a revolution in online strategy How to detect AI slop ANALYSIS: The 'fear' holding back the advertising market Slop till you drop: How AI junk is hijacking ad dollars
/ The Despatch

One email a month. Worth opening.

A short, opinionated read on what's moving in Australian programmatic. Plus the new pieces published. No autoresponders, no funnels, no "exclusive content" gated behind a survey.

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